What is Audience Manager?

AdWords Audience Manager supports in managing audience lists such as who entered your website, submitted a contact form, or one who engaged with your app. You may be running multiple campaigns under single AdWords Account, do you think it is possible to create a list for each campaign? That’s purely impossible and time-consuming task. To reduce advertisers work, Google has created an option called audience manager for multiple campaigns. Under this audience manager, you can create a list of tracked user’s information and promote your business to those particular people. Create a single list and implement them across the campaigns.

audience setup

Audience List to Multiple Campaigns:

1: Log into your AdWords account, under the billing and settings tab, you will find a shared library. Under the shared library, click on Audience Manager.

2: In Audience Manager, if you are building for the first time, don’t forget to set you audience source. Based on your advertisement goal, you can create an audience source. It helps to follow your customers.

3: You can go back to audience lists and click on the “+” button and you may have to fill in some options such as Website users, app users, YouTube users, customer list and custom combination. Based on your business goals you can create a list.

When you click on a website Visitors, you have to fill in few details like which type of users that you want to track, URL, Description. Once you fill in all the details, your website audience details have been created. This would save your time. You can track your likely users quick.