If you are spending lots of time on PPC, then it is important to understand a basic matric called Average position. Average position is nothing but the average of where your ad lands on the Google Search Engine. Maintaining your Ad Rank helps in more conversion.

Importance of Average Position in AdWord

 

What is Average Position:

Ad Position is a score given by Google, which is calculated based on your bid and quality score. Google reward advertisers with a good position based on ad quality, landing pages, and keywords. That does not stop with this matric, also calculates your bid strategy and more metrics.

 

Ad Rank determine which order the Google Ad Appears as Follows:

  1.  Avg Position from a 1-4 mean, your ad is on the First page of Google.
  2.  “1.0, 1.2 or 2.3” means ad position in top “1 & 2”

Even, Average position means your ad position is weighted by a number of impressions you get. If you get a number of impressions there may be an increase in your Ad position.

 

Why AD Position Important:

When your ad position is more than 4, than your ad may be visible on the 2nd page of Google which is of no use. When your ad is on the second page, you may not get any clicks or impression. No people will see your ad. Hence it is important for every advertiser to maintain the average ad position. When you have good ad Position, you may get more impression and clicks which in turn turns into conversion.

Benefits of Google AdWords Course

 

Analyse Your Ad Position:

To examine your average AD position, select a day and navigate to Dimensions Tab, and select segment by “Hour of the Day”. Pulling in this data will enable you to see what average position you were in throughout the day.

Once you have picked in those columns, it shows how many times a day was you actually in your average position. You may also find, in what position you are profitable. This will vary from campaign to campaign but at least this will give you a start to seeing what’s really going on behind the avg. position screen and help you better optimize your campaigns.