Google Tag Manager is a tag management system created by Google to manage various tags like HTML Tags and JavaScript which is used to monitor the users for analysis. We implement various tracking codes like Google Webmaster, Google Analytics and to monitor and analyze the users to track conversions and traffic.

tag manager

Google Release its initial version of Tag Manager in the Year 2012 and its stable version launched in October 2014. Most of the people don’t know the importance of using the Google Tag Manager. The Working of Google Tag Manager is explained clearly in this article.

google tag manager


Normal Tag Implementation

Basic need to implement a tracking code is to extract some information from the website when a visitor enters into a website. To capture all the audience of a website, we must implement the tracking code in every webpage. Normally the web developers will be using the common header and footer files for a website. So people will insert the tracking codes in the header or footer of a website to track the people who enter into a website. So the tracking codes will trigger if a person enters into our website or if any action takes place in the website.

So this will be followed for every tag implementation. There are lots of third party applications which will support a website from different sides. For example: is a chat application to integrate it we need to place some JavaScript codes into our website and Some familiar application like Google Analytics, Google Webmaster and so on. Continuous addition of tracking codes will affect the loading time of a website.

Advantages of Google Tag Manager


Google Tag Manager

Google Tag Manager is released to solve the problems with some new features of google tools as well. Everyone is having a question in mind is that How Google Tag Manager Works? Above image shows the configuration map of Google Tag Manager. Like integrating Google Analytics and Webmasters, we need to place a piece of code in our website to verify the Google Tag Manager Account. But other third party applications like Analytics,, Hubspot or any can be integrated just by placing the tracking code in Google Tag Manager. So a website will have only one tracking code which is of Google Tag Manager. Other codes will be placed inside the Google Tag Manager.


Advantages of Google Tag Manager

  • Google Tag Manager makes the integration and managing tasks so easy.
  • We can manage tags of multiple website with a single tag manager account.
  • Helps to speed up the website which will not have more tracking codes.
  • Easy to identify the number of tags integrated with the website. It won’t take much time to integrate.
  • Live preview on the site helps to check whether the tracking code is working fine or not.
  • Don’t need to work on website codes to integrate third party application.

Implement Google Tag Manager for your website and making your managing so easy and organized. It won’t affect the website designs or the core files and also it is like one time installation.