Social Profile is the best way to get the online presence. They will help you with reaching new audience, and engage the customer. Having an online presence on the social network and website is the base for reaching new people in online. Another advantage of having a social media is it would help you in getting more inbound links.
Social media is a great platform to connect to the user and get higher engagement, this would provide better trust than the activities in company profile. Many social media users started skipping the messages as there are too many companies trying for the same objective as yours. Maintain personal relationship with your customer will help you to continue good relationship with your user.
Facebook, Linked In and Twitter were just basic platforms of social media there are many other niche related forums like GitHub, Reddit etc., which will help you in reaching the right audience for your business. Those niche related forums would be more technical and it will not make sense if you just go and post your link in the discussion and start spamming it. Use the site in this own way, try to integrate with the community by answering the questions and be active in those forums.
To increase credibility LinkedIn marketing would be the best platform. Twitter, Facebook, Google Plus will be good for outreaching and sharing the content to engage the user in the way with your service. Building a genuine relationship with your audience will fulfil your objective in the business like growing the online visibility, and know about the customer interest based on the post reach.
Shares and links for your post in the social media isn’t the fastest way of getting the outcome like how AdWords work, but it is one of the most genuine and safe of building the links and growing your business. Social Media Marketing is a part in Search Engine Optimization so sharing contents in the social media will have its positive advantage in Search Engine too. With social media marketing you can improve your brand awareness more likely to get many people to search for your brand and visit your website. Getting many visitors to your website is the key or core for any digital marketing technique. Social media Profile links will help you out there in growing your business by targeting the right customer for your business.