What is Organic Traffic?
Organic Traffic is possible only with SEO. In Search Engine Optimization, you will customize your website to boost its ranking on the search engine result page. There are many search engines like Google, Bing, Yahoo and many as 70% of people around the world uses Google as the primary gateway to connect to the internet we also consider working on it, in this article. Concepts discussed here is more or less applicable in other search engines too. SEO is all about experimenting, as there are more than 200+ ranking factor to rank the page in Google like link building, optimize content for a keyword, image optimization etc.,
- Long-Term Result
- Attracts search traffic to 70%
- Takes longer time to see the result
- May give unpredicted results
What is Non-Organic Traffic?
Non-Organic Traffic to your website is made easy with PPC (Pay Per Click), CPC (Cost Per Click) and many. This is expensive when compared with the organic traffic. The amount what you spent on non-organic SEO various depending on the platform where you have decided to advertise your website. This would be suitable if you need immediate results.
- Can get the expected result in short duration
- You can target your customer
- Can Gain Brand Awareness
- Increases Web Traffic in a short duration
- Often requires fine-tuning your ad’s
- No long-term result
Organic Vs Non-Organic Traffic:
According to Digital Marketing Fourth Quarterly(Q4) report, 2017 – organic search has seen the largest growth over the last two years. According to the report, organic search gets 6% of traffic to the website which is been as the rapid growth rate over the years. An organic Growth rate in desktop also increases when compared with the previous quarter which has shown a drastic drop in the last year. Mobile Organic search produces 96% of traffic in 2017 Q4. Searches are designed to produce right content to the right people, so there is a greater possibility to get those contents shared in social media like Facebook, Twitter, Instagram etc., this will increase your site visit too. Q4 Report of 2017, says Social Media Platform produces more than 3% of the site visits. In both, organic and Non-organic traffic the key is to appear on top in search engine result page so based on your business chose either of these or start working on both simultaneously to increase your business through internet visibility.