Now, the encrypted websites will get a ranking benefit in the overall ranking algorithm. In fact, Google encourages all the website administrators to switch from HTTP to HTTPS for keeping every website safe and secure on the web. Before discussing HTTPS, let us understand what exactly is HTTP?

How HTTPS (Secure) Sites Give You Better Ranking

 

HTTP:

Let us discuss what HTTP is actually? It is an abbreviation of Hypertext Transfer Protocol, used in networking. HTTP allows you to communicate with the websites by delivering virtually all files and other data on the World Wide Web.

 

How HTTP works?

When you type any address in your web browser, your browser will act as a client, and the computer with the requested information will act as a server. When the client request for the information from the server, it uses HTTP protocol. Once the request is completed, the server responds back to the client.

 

What is HTTPS?

HTTPS stands for “Hyper Text Transfer Protocol Secure”. It is a combination of two different protocols that are HTTPS and SSL/TLS protocol. Data encryption performs both SSL (Secure Sockets Layer) and TLS (Transport Layer Security) which encodes the data and records being exchanged. That is why the information which is exchanged between you and a website is encrypted and cannot be hacked by any unauthorized person like when you type a credit card number, a social security number, a password, or any other personal information.

Let us see about SSL in brief, SSL or TLS (Transport Layer Security) certificates are data files that bind a cryptographic key to the details of an organization. When implemeting HTTPS certificate is installed on a web server, it enables a secure connection between the web server and the browser that connects to it. The site’s URL prefixed with “https” instead of “HTTP,” the appearance of an SSL convention and an encoded session is indicated by the secure symbol in the address bar, then the browser may also show a green address bar.

How HTTPS (Secure) Sites Give You Better Rankings

How HTTPS Works?

HTTPS is more secure way of accessing the web by sending a request to the server from a client is secure and the communication is encrypted which means no one will get to know what you are in search of.

Example: Banking websites, payment gateway, emails, and corporate sector websites where HTTPS protocols are used.

 

HTTPS as a higher ranking signal

Statistics show that people already pay attention to the security of the webpages they visit, and some SEO experts believe, that this results in more traffic for HTTPS pages and less traffic to the HTTP ones and hence increase in rankings.