Google Tag Manager is used to manage all tags under single interface released by Google. One no need to add javascript codes in order to integrate every single application on your website. It’s just enough to add the Google Tag Manager codes on your website. 

Google Analytics is used to track the traffic and ROI. It’s easy to integrate Google Analytics with Google Tag Manager. To integrate follow the steps below.  

If you are new to Google Tag Manager, Create an account in tag manager and create a container in it. If you already have a tag manager account then you can scorn the below steps to create tag manager account. 

google analytics and google tags

Steps to Create Tag Manager Account 

  • Sign Up for Google Tag manager account using your Gmail Account. 
  • Once you are into Google Tag Manager Dashboard, you want to create a container inside the Account. 
  • Google Tag Manager Account acts as the Main Classification. Under Each Account, you can create a container for each website. 
  • In Container Details, you can enter your domain name or else the domain URL for better understanding. 
  • Once the details are filled, click on create. “Google Tag Manager Terms of Service Agreement” Popup will be shown. By clicking on Yes to continue further. 
  • Now you can find the Google Tag Manager codes to be added to your website. If you didn’t find the Tag Manager Codes, just got to the admin section and click on Install Google Tag Manager. 
  • Integrate the codes as represented in the Google Tag Manager.  


Steps to Integrate Google Analytics into Google Tag Manager 

  • Under “Workspace” in Google Tag Manager Dashboard, Go to Tags sections. 
  • Click on Add Tags and give some meaningful title for better understanding. (Example: “Google Analytics” for Google Analytics integration). 
  • Click on the Tag Configuration, here you can see the list of tags. Click Universal Google Analytics from that list of tags. 
  • Choose “Page View” under Track type and Choose “New Variable” under Google Analytics Settings. 
  • Rename your Variable Title as you need. 
  • Under Tracking ID section, give the tracking ID generated for the particular website in Google Analytics account. 
  • Click on Save. Under Triggering Section, choose All pages (default trigger). 
  • Once everything saved, click on Submit. 
  • To check the things, click on preview and open your website in the new tab. You can see the Tag Manager preview at the bottom of your website.