Offline SEO is any action that you take that isn’t directly related to the website for your business or organization. If you post a blog about a recent advancement in your industry to your own business’ website then that would be an example of online SEO. Instead, if you take that same blog and post in a highly popular industry blog then that would be an example of offline SEO.
Online Marketing can be measured by various factors or tools but offline marketing that drives traffic to your website can be measured by setting up two online tools like Google Analytics and Search Console.
Set Up Google Analytics and Search Console:
Before tracking your offline performance, you first need to set up Google Analytics. This can be done just by installing the tracking code on your website.
Also, you should set up your site with Google Search Console. This search console will give you important search analytics about your site.
Once both set up done now it’s time for us to start looking at how to track offline marketing campaigns
Some of the best ways to track offline marketing are listed below:
- Use Custom URL
Use custom URL to avoid long tail URL.
Bad Example of URL: www.business.com/landingPage/from-source&to-destination;date-23/12/17
Above URL should contain more punctuations and Case- Sensitive
Good Example: www.business.com/landing-page
- Look out for Duplication
When you use custom URLs with separate landing pages, you will be facing with more duplicate content. That’s because each landing page will have much of the same content. Just tell Google not to index your landing pages.
It looks like this:
<meta name=”robots” content=”noindex”>
Place that anywhere in the <head> section of your landing page and Google won’t index it.
Geofilters in Offline marketing will be more useful if you have multiple locations.
- Discount codes
Discount Codes is the Another way to track offline sales. This will be useful if your offline marketing is advertising an online sale.