On -Page SEO

Search Engine Optimization has two main classification, one is On-Page optimization and the other is Off-Page optimization.
On-Page optimization refers to the activity which takes place during the development of the website (or) measures that can be taken directly within the website in order to improve its rankings on Search Engine Result Page (SERP). On-Page Optimization includes the content, meta description and title tags.
On Page SEO
On the Other Side, Off-Page optimization is just opposite of On-Page Optimization, it refers to all the measures which take place after the development of the website in order to improve its position in search rankings. This Off-Page technique mainly helps you to create high-quality backlinks. It includes social media activities, directory submission etc.
Now let us discuss in detail about the On-Page Search Engine Optimization,

On – Page Optimization factors

Some of the On-Page optimization Techniques:

  • Title Tag
  • Meta Description
  • Heading Tags
  • Image Alt Tags
  • Content Writing
  • Internal Linking

An ideal web page should contain Following:

  • Place the content which is most relevant to a specific topic or title
  • Include Keyword in title tag
  • Include Keyword in URL
  • Include Keyword in an image alt text
  • Specify Keyword several times throughout text content
  • Provide unique content about a given keyword
  • Optimize your linking for search engines as well as to give your visitors a better navigation.

If particular web page follows the rules mentioned above will help you in better ranking.
Let us now discuss about the On-Page Optimization Techniques,

Title Tag:

A title tag is an element that particularly specifies the title of a web page. Title tags are blue color link which are displayed on search engine results pages (SERPs) when any user searches for query. When designing a website, make sure you have a title tag of about only 60 characters. If it exceeds more than 60 characters Google will automatically trim the words and it will not be shown in the search results.
When it comes to SEO, we must place the targeted keywords in the title which helps you to increase Click Through Rate (CTR) as the user searching for that particular keyword.
Title Tag
Title Tag: On-Page SEO: Anatomy of a Perfectly Optimized Page (2018 Update)
Keyword: On-Page SEO

Meta Description:

The meta description is the descriptive text of 160 characters which says about your web content in brief which appears below the URL in the Search Engines Results Page. From this the users will read the description and decide about the quality of the content present on the website. Moreover, some people may get the answer to what they are looking for from the meta description itself. Thus overall it reduces the time of the users.
When it comes to SEO, focus more on the targeted keywords to in the meta description and make it more attractive so that the users will click on it to visit your web page.
Meta Description
Targeted Keyword: On-Page SEO

Heading Tags:

Heading tags are the tags which are mainly used to identify headings and sub headings in your content. It is one of the important factor in the On-Page SEO. Heading tags ranges from h1 to h6.
H1 tag is considered as the main heading of your page and it is more helpful for the readers to know what is all about your page is.
Make sure you use the targeted keywords in your heading tags and helps the Google to understand what the content is actually about. Heading tags will also attract most of the readers to go through your content many times.
Also, make a note that heading tags must be used wherever necessary if you are using the tags unnecessarily your rankings may get dropped.
Heading Tags are Useful for both search engines as well as user.

  • For search engines, it’s easier to read and understand the well-organized content than to crawl in your website.
  • For users, headings are like important part in a content which helps to navigate them to other part of the page and makes it easier for the user.

If your content is easy to understand and user-friendly, definitely the ranking of your website may increases in Search Engine Result Page.
When it comes to SEO:

  • Give each page a unique H1 tags which says about the topic that particular page covers, using your targeted keywords in it.
  • Use H2-H6 tags where necessary use the secondary keywords relevant to each paragraph.
  • Don’t overuse the tags and the keywords in them. Keep it readable and user-friendly for the users. 

 Heading Tags


Italic and Bold Tags:

You can also use Italic and bold tags to highlight most important parts of the content.
This is not important that you must use these tags in your content. As like other factors in on-page Search Engine Optimization, these also helps you to increase the readability of the user and search engine to crawl easily in your website.
When it comes to SEO, you may need to highlight some part of the content in your website. In such case, rather than using heading tags you can use this bold and italic tag to highlight in your website.

Image Alt Tag:

Image alternative text is added to each and every image which helps to describe what the image is all about. Image alt tag plays a vital role in On-page Optimization.
This alt text will appear in the place of the image when the visitor cannot view the particular image or if they face with any poor network.
Giving more relevant alt text to the images will help you to improve the ranks on Search Engine Result Pages. This alt text is mainly used in the website because search engine cannot see the images.
Image alt tag
Generally, a clear and relevant description will help search engine to understand easily and there is a possibility to get indexed.
When it comes to SEO, you should do the following:

  • Optimize all the images in your website to get indexed in Search Engine Result Page.
  • When a page contain less content and more of images then give proper alt tags for all the images which present in that page.
  • Make sure you keep the alt text clear and descriptive.


Content writing:

Content in a website plays an important role in On-Page Optimization. This is the place where the user get solution for their query. So each content in your website must have fresh and unique content. Google always looks for a fresh and quality content. while writing a content for your website place some related images for your topic with alt text instead of having all text content. As mentioned above your web page must have fresh content which means there should not be any copy or duplicate content from any other websites. Its advicesable to avoid copy content within your website also.
Content Writing

Internal Linking:
Internal link are the link which navigates from one page to other page on the same domain.
Hyperlink is providing the chance for the user to navigate from one page to another page, it is the best way to engage the user on your website.
Internal Links is one of the major aspects of Search Engine Optimization because Search Engine like Google, Yahoo, Bing uses the hyperlink to crawl the entire website.
<a href=”www.domain.com”>Anchor Text</a>

Uses of Internal Link:

  • Engage the visitors on the same site for long duration
  • Internal link provides Navigation between different pages of the same website


Reasons for adding Internal Links:


Crawl the site and Improves Ranking:

One of the major advantages of doing Internal Link for our website is to helps the search engine to the crawl the entire website. Search engine will start to crawls the site, then it will check for its quality of the content. If the content used in our website is good then the targeted link page will get indexed and the same will get ranked in Search Engine Result Page.

Use Relevant Link:

While giving internal link for a page, make sure you give link which have related contents in both the source and targeted page.
Internal Linking

Use Proper Anchor Text:

Anchor text also plays an important role in indexing the page. Anchor text is the clickable text in a hyperlink. When it comes to SEO the anchor text given must be relevant to the page that you are going to link in your website.
For example:
If the anchor text is “SEO” and when user click on the link if it takes to “Website Designing” there is no use in doing internal linking.
Before giving internal linking you must have clear idea about the anchor text and the page you are targeting.
More internal links on the content will make the web crawler to effectively index all the web pages on the site. Thus these are some of the On-page factors which will help you to get high rankings on SERP.


On Page Optimization is one of the important factor for every business to rank their page or website in Google. Above mentioned are the Few tips that would help to grow your online business with Proper-On Page.