What is Page Speed Optimization?

Page Speed Optimization is the most important factor of Search Engine Optimization. Page Speed can be described as “Page Load Time”. Only if page loads faster than what you expect, user or customer will have the curiosity to visit our site again and again.

For example, User visit may visit any website if it takes a long time to get load and to display it on the screen. The user won’t wait till it gets loaded, they may leave our website and may search for any other website which loads much faster in a second.

So this Page Optimization plays a vital role in case of SEO.

Why Website gets Slow to load a page?

Loading time of page may get slower because of the image placed in a website might not be optimized, browser caching, many people forget to compress their JavaScript so it may consume a lot of space as it contains more large files. Each request when your website makes to the server also slow down the loading time of the page. These are the major reason which makes your website or page slows down.

How to Optimize or Increase Your Page Speed?

1. Enable compression

Use Gzip for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.

2. Minify CSS, JavaScript, and HTML

By optimizing your code you can increase your page speed. Also remove code comments and unused code.

3. Reduce redirects

When you redirect to the particular page, each time your visitor faces additional time waiting for the HTTP request-response cycle to complete.

4. Leverage browser caching

Browsers cache has more information so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. This may take more time to load the page

5. Improve server response time

To improve your server response time, look for performance and fix them.

6. Optimize images

Make sure that the images which you upload to the website are no larger. Use only right file format like PNG, JPG, JPEG and that they are compressed.

Tools for Measuring Page Speed:

  1. Pingdom Website Speed Test – https://tools.pingdom.com


  1. GTmetrix Performance Report – https://gtmetrix.com
  2. Google Page Speed Tools – PageSpeed Insights – https://developers.google.com/speed/pagespeed/insights/

pagespeed insights


If loading time of page gets faster one can able to get more visitors to their website. Instead of leaving user or visitor to other website make sure that they stay long duration of time in your website by the proper response to your site and enhance your loading time of the particular page or a website. The above mentioned is one of the main strategies that needs to be followed for better ranking.