What is PPC:

Pay-per-click is an internet marketing in which promoters pay each time when people click on your AD. Google Search engine promoting is one of the most traditional forms of PPC. Google allows business people to bid for ad position in a search engine’s sponsored links when people search for a keyword that is relevant to their business offering.

 

Social Media Marketing:

PPC and Social Media Marketing

Social media marketing is a method of growing traffic or attention through social media. Making customers engage with a business and give quality information. Giving quality information and running your PPC ads is the best choice.

 

How PPC and Social Marketing Work Together:

When it comes to marketing strategies, there may be lots of choices. But reaching customers with a right choice is most important. For instance: Let’s take there are a lot of snacks like ice cream, finger chips and more. But people opt for only one thing based on their interest and stick with it. That’s why so many marketing experts specializing in one approach.

Just think, why do we have to choose between PPC and Social media marketing? Instead, we can work PPC and Social Media hand in hand. Don’t think social media and PPC as a separate dimension. One can leverage these two channels in a complementary way to boost your business.

 

#1: Gather Information:

Both PPC marketing and Social media are the best medium to gather insights. Leverage the data that are already out there. Based on these prepare content that is already resonating with people and use the insights to fine-tune your PPC campaign later.

 

#2: Grow using PPC on Social Media:

PPC and Social Media Marketing

What if you don’t have the social media proximity to leverage your supporters? That’s really tough to engage your customers.

You can begin by transferring sponsored PPC clicks to your social media pages.

 

#3: PPC and Social Media for Remarketing

Imagine a user sees you on Facebook, then continues browsing. You never longer have a cold sale to get when it proceeds to click on your sponsored search or your social media posts. There is some brand awareness there–your view already has some publicity for your brand.

Use social media data or vice versa to retarget your potential customers. When you work on hand in hand with PPC and social media, you can easily be successful in your business.