On Facebook, As a business people, you will try to target more potential audience for your business to get more conversions. Relevancy is the factor which determines how your Ads matter to the user, that is how the Ads are relevant to the users. Taking relevance into account helps ensure that people see ads that matter to them. 

 facebook score

How Relevance Score Works? 

 Relevancy score works based on the positive and negative feedback based on the response of the users to the Ad. The more the positive response the Ad receives from the user, then higher is the relevancy score of the Ad. The more times we expect people to hide or report an ad, then the relevancy score will be low. Facebook Ads will receive the relevancy score from 1 to 10, with ten being the highest relevancy. 

 

Why Relevance Score Matters? 

 Having a good relevancy score will help you in reaching the more target audience in an effective way. The main advantages of having a good relevancy score is, 

  • It can lower the cost of reaching people. 
  • It can help advertisers test ad creative options before running a campaign.  
  • It can help optimize campaigns already in progress. 
  • It can help to reach more audience at the low cost. 
  • It can help to get more reach by spending less amount. 

 

 How to use relevance scores? 

 Relevancy score is the real benefit for the advertisers, but the same way the relevancy score should not be used as the main factor to determine the reach of the Ads. As has long been the case on Facebook, the most important factor for success is bidding based on the business goal you hope to meet with an ad. Thus as a business people, if you have good relevancy score, your Ad will have good reach among the target audience. 

 

Facebook Advertising for Business: 

As Facebook remains the most used social media platform among the people, promoting the brand or business services in the Facebook will help you to get more leads for the business. You can avail the Facebook Marketing Services from the best digital marketing company in Coimbatore to get more conversions for your business.