Search Engine Marketing:

SEM is the process of gaining traffic to the website and marketing a business using paid advertisements that appear on Search Engine Result Page.

Search engine marketing is one of the most effective ways to improve your business in the competitive marketplace. Search Engine Marketing is the best way to promote your products and grow your business.

Search Engine Marketing

 

What is the difference between SEM and SEO?

Search Engine Marketing refers to paid search where one has to pay Google to show their advertisement in Search Engine Result Page.

Search Engine Optimization or SEO differs from SEM, here no need to pay for Google to get more traffic and clicks for your particular keywords; rather keyword will get ranked by having relevant content and through various optimization technique one can able to show their organization or business in Search Engine Result Page.

SEO is more affordable, and its long-term benefits. SEO cannot be ranked on a day. It takes long duration to be on the first page. But SEM is a highly cost-effective way to drive conversions and display based on the ads for certain duration in Search Engine Result Page.

 

How does SEM Works?

The objective of (SEM) is to drive traffic to your website and converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings.

 

Organic Search Engine Marketing:

Search Engine Marketing

Search Engine Optimization (SEO) is the most common form of Organic SEM. SEO refers to various techniques which designed to help your website to rank higher in search engine results. Optimizing your website helps you to identify which keyword user or visitor used to identify your business or organization. This is not a paid one, you can able to rank a keyword for free in Search Engine Result Page but it takes more time to get ranked.

 

Paid Search Engine Marketing

When you are at the beginning for your SEM then it will be difficult to rank a site organically. This is because there will be more competition in your field. So it will be better to invest in some paid SEM.

Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” displayed next to the link. From the name PPC, it is clearly understood that you only pay for the ad when someone actually clicks on it.

Other of paid SEM include banner ads, remarketing and ads on social media sites such as Facebook or YouTube.