Local SEO for Business is the best way which could help you to stand unique in Search Engine Result page if you are running a local business. In local SEO you have to use a NAP (name, address and phone number) and customer review to get higher rank in the organic search results and to get features in a carousel. Before going for optimization on your website, you need to ensure your website ranks better for the local search queries. To rank better in the search engine result page use more and more of local NAP citations ask your customer to write a review and use Google My Business.

Search Engine Optimization for Local Business

Make sure you have placed your contact details all over your website. As it is one traditional way what customer use to reach you. Set up your Google My Business Page to see its impact on local SEO. All you need to do in Google My Business listing is,

  • Choose Right Category for your business
  • Upload as many photos as you could in good resolution
  • Add your local phone number
  • Add your Working Hours and Working Days
  • Upload a relevant high-resolution cover photo and profile picture.
  • Get reviews from your Customer
  • Add your local business address – which should be the same as it is in website and local directories

Search Engine Optimization for Local Business

Consistency is the in local SEO. Use the same details and format of Address, Number and Phone Number. Try to add City/Region along with the relevant keyword in landing page H1 Tag, URL, Title, Page and in image Alternative text. Local reviews have a direct impact on the Search Engine Ranking. To the minimum have Google Reviews alone along with the direction. To get customer review, get in touch with your existing customer and ask them to leave a review. Else have a review page on your website (eg, website.com/review-us/) This would be great and effective when it comes to getting in touch with the customer on non-technical issues.