Google Adwords is the advertising platform developed by Google to help the business people to get more leads for their business by Paying to Google. In the Google Adwords, as a business people, you will pay for Google only if the user clicks on the Ads to visit your website. There are many bidding strategies in Gooogle Adwords by using which you can get more clicks for your Ads and direct the traffic to your business website or any specific landing page. 

 google adwords

Types of Automated Bidding Strategies: 

Maximize Clicks: 

Maximize clicks is the automated bidding strategy in Google Adwords which helps you to get as many as maximum clicks for your Ads. In this method, Google will automatically adjust your bids to get the maximum clicks for your Ads within the budget. 

 

Target Search Page Location: 

When you use this strategy, Google will adjust your bids to show your Ads only on the first page of the search results. The Ads may be shown in the top of the first page or in the bottom, but nowhere else other than the first page. 

 

Target Outranking Share: 

 By using this method you can get more visibility over the other domains. In this method of bidding, You will select any advertiser’s domain you want to outrank in ad the position and how often you want to outrank it, and then the AdWords automatically sets your Search bids to help meet that target. 

 adwords

Target CPA: 

 In this type of bidding strategy, you will pay for Google only if any measurable conversions take place on your websites like sales or form submission, etc. Thus you will pay based on any measurable action that takes place on your website. 

 

Maximize Conversions: 

 Maximize conversions method automatically adjusts your bids to get more conversions within your budget. It’s available as a standard strategy for individual campaigns, but not as a portfolio bid strategy. 

 

Google Adwords for your Business: 

By using the Google Adwords you can get more clicks on your business website. As a business people to get more traffic for your business website avail PPC services from the best digital marketing company in the city or hire a dedicated PPC Consultant for your business to get more leads. Comparing to the other traditional marketing strategies, online marketing will help you to get more leads for the business by spending the less amount.