Just optimizing the page title for a user’s traffic doesn’t always works. It’s all about page speed, user experience(UX) and the impactful content will play a huge part. Immense traffic is a collaboration of multiple factors, where SEO is to target search engines and UX targets audience for retaining in the website for a long time, which directly impacts on the bounce rate. 

 UX and SEO

Influential elements of both SEO and UX: 

 There are some basic elements which commonly impacts on both SEO and User Experience. I’ll list a few that must be taken into consideration.  

 

Page titles, headings, and subheadings: 

A well-selected article/blog title, easily visible heading elements(H1 – H3 – Preferred for visibility) will tell Google what you’re actually trying to convey. The headings and subheadings will give a general idea of the whole content.

 

External links 

When external links are provided in your content, Google will understand those are the trusted sources. These sources will provide some background information of the content. The possibilities of linking back from the sources will add the value to content. 

 

Impeccable Content: 

Why do I say the content has to be impeccable? Though you have a wonderful design to your website, if the user starts to read the find some faults in your content, then it won’t make any sense to spend some on the blog for a user. Google will always believe content as the main source of data on each and every instance. The presence of infographics and videos creates a rich content, which also makes the audience to engage some more time on the website. 

 

The architecture of a site: 

Wherever a user lands on your website, the designer has to make sure where they actually navigated. It must make them clear to explore even more on your website. To reduce the bounce time of a user, your website structure has to be well established. Start with keyword research and build a proper menu navigation, which should only consist of necessary topics.   

For a starter in your website, proper menu structure is mandatory. 

 SEO UX article

Site Speed: 

As said before, media content like images, audios, and video will engage more along with the content. Meanwhile, the files have to be optimized for quick loading of the site. To increase the page speed, keep up the following,  

  • Expend in quality hosting service 
  • Use minimum and optimized images  
  • Redirects should be fixed. 
  • Minify and optimize CSS, HTML and JavaScript 
  • Update PHP 
  • Utilization of CDN 
  • Work on Render blocking contents above the fold 
  • Caching 

Fixing these will directly impact on mobile version of the website positively.  

 

Conclusion: UX and SEO go Neck to Neck 

One must understand Google is just another human, which follows their behavior accurately than most of them do. So, there are many areas where UX and SEO meet, which are minor part to be fixed. If SEO is performed well and UX is poor, it loses and vice versa.