What is Bounce Rate in SEO?

Bounce rate is the percentage of single-page visits in a website. It is the number of visits from which user leaves your page or website from landing page without browsing or getting any information from your website and moving to other page in next higher position website in Search Engine Result Page (SERP).

What is Good Bounce Rate in Website?

bounce rate range from 26 to 40 percent is excellent. 41 to 55 percent is about average. 56 to 70 percent is greater than average. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc. In SEO perspective, a site with bounce rate over 70 percent indicates that our site is not ranking for the proper terms or else the requirements of visitors is not satisfied. Below are the few possibilities, because of which the bounce rate may get increased.

bounce rate website

Reasons for having High bounce rate on your website?

Loading time of a page

If a site is too slow and it takes too long to respond the user/visitor, then it makes the user to go and search for next similar sites. If a user comes to our website through google search result, then they may move to next suggested result in Search Engine Result Page.

Might not contain enough content what user search for

Users may enter to our site to satisfy their needs. So if their need is not met, then the user will leave our site as soon as they come. We can avoid that through proper representation of the content.

Misleading title tag and meta description

Title and Meta Description must mention with a limited number of characters and also it must specify the description of the content present on the website.

Page without content or some technical errors

Our page may not have some proper content, or else it may be unavailable due to improper loading. It can be avoided through checking the website for any technical issues.

Bad backlinks for another website
  • Get Spam links or from an unrelated site will make the user move out of the site.
  • Low-quality content
  • Bad interface