Colors are more important for web design, as we already discussed website is the only way to communicate with our users or customers. A website is a place where we can express our ideas to our customers so we must use vibrant or bright colors to attract our users to come back again or get our services. 

Colors are the effect of different emotion every color have different physiological effect affects our mood. So that the user may decide whether to buy a product or not, whether to take services or not and much more. Due to this reason, the web designer is highly concentrated in using different colors and matters the visual effect view on our site. 

vibrant colors

Using colors on our website is like the art of interior design if we overuse our material it will affect our entire design. Like that, if we use more bright the user feel irritated to view our content or if we use light user feel difficult to read the content so we must think all different perceptive to use the colors. 

 

Grab attention 

We want to grab attention in specify things for attracting the users. For eg, Let us consider a shopping site the highlight point in shopping site is  ” Buy now ” button. So we want to use some bright color button for user attention same like ” get a quote ” and ” Contact us ” button. We must grab the attention of our user depends on our fields. 

 

Create brand trust 

We must brand trust to attract the users. When they first enter on our website they first attracted towards the color if we create some trust with that by using some vibrant colors then the user move towards our content. Then they finally decide to take services or buy a product. So by using colors like blue which helps to attract the user as well as create brand trust among the user. 

 

 Use colors in image 

It is not necessary that we must use only colors we may use colors in images also. For eg., We may use some colored or professional background image for highlighting our views. So that we can express our ideas through the image. It’s not about infographics or banner we may use the professionalized image.  

color combinations 

Use gradient colors 

 Gradient colors are the combination of two different colors which gives the new view of using the colors.  Also, helps to show the different ideas also new ideas highly attract the users. 

 

Background overlay 

 We should not completely concentrate on color, at the same time we should concentrate on highlight the text. If we want to highlight we may use background overlay with colors. Background overlay like the lens with color, an image also visible in the new view with highlighting the text. 

 

 No colors 

 You may ask, do black and white attract the users? the answer is yes because we must use the color with proper combination. The particular point is not about the color, only about using colors on our website 

 

 Conclusion 

We can use all different colors with the proper combination so that we can attract our users. The proper combination of color makes our website looks elegant to users. There are many online tools available to find the right combinations of colors and they also provide some suggestion to use the colors.